Interior design business coach
Cheryl Kees Clendenon
INTERIOR DESIGN BUSINESS COACH | DAMN GOOD DESIGNER® | CEO OF WORKING DESIGN FIRM & RETAIL SHOWROOM | INDUSTRY WRITER | SPEAKER Text Here
Founder of THE DESIGN PARADIGM™ & Damn Good Designer®
An interior design business coach who has successfully managed a design firm and retail showroom for 21 years non stop.
No part time work- this is full time, full steam ahead!
Cheryl strives to stand out with a researched opinion and "proof is in the pudding" attitude. Her approach with each design project thrives in a detail-oriented, well-analyzed, deep-down goal-driven design rationale and she wants to share this attitude with others.
Previous to design, Cheryl was the local sales manager for a Fortune 500 company that owned various media outlets.
The sales and marketing training afforded her working with Gannett informs her brand of relationship marketing even today.
She feels business coaching for interior designers is a calling to share what has worked for her incredible growth over the past 22 years.
Who better to share savvy strategies for interior design business coaching than a working interior designer for the past 20 years engaged in the day to day running of a profitable design firm?
Get clear and direct talk on growing your interior design business- business coaching for Interior Designers with insights from someone who’s right there with you in the trenches.
Our team faces the same challenges and issues as you do but our approach is often not the same as the typical business coach might preach.
3 ways to work with us. All designed with your needs in mind.
Invest in your own success!
Challenging the status quo of how to grow a thriving interior design business and reach your personal goals.
Click links below to learn more about each program and give us a shout if you have questions!
1. Group intensive coaching with one on one assessments and individual access for interior designers and creative entrepreneurs
This program is not like any other out there. If you do the work with us then The Design Paradigm™ philosophy will deliver. There are live workshops to put the work into action. Plenty of opportunity for one on one discussions of specific problems too. We got you covered and you are not alone. We are with you for the better part of a year helping you grow as your partner in this crazy business!
A core system of ideas and concepts including principles, design philosophies, business psychology and strategies you will use daily.
A business model based on projecting income, marketing to your people and planning for sustained growth.
A guide to achieving specific goals in a creative business while remaining adaptable to the needs of growth and a changing marketplace.
A structured approach to a successful business model that will unleash your creativity.
A veteran of the interior design business, coaching, retail, managing people and wearing all the hats. to be your partner in this adventure.
2. One on one coaching opportunities for
interior designers. One time strategy session or a longer partnership program.
This program is about envisioning, planning and then elevating your business to the next plateau and building a legacy business. A one year partnership specific to your firm and integrating The Design Paradigm® principles alongside one on one intensives throughout the year. This is the ticket to growing a sustainable business and being prepared for whatever gets thrown your way.
One time strategy session
Want to meet with Cheryl to go over a specific issue? Then a strategy session might work for you. We are currently taking these sessions on a case by case basis so please email us to find out the scheduling availability before you book it! This is a 3 hour intensive to deep dive into a specific issue or problem. Cheryl will review your information prior to the meeting so that we can hit the ground running!
3.Disruptive Reinventor Group
It's the year of disruption and we are meeting it head on, standing up, standing out and owning our share of the market. Run a successful business that does not run you. Stay on top of all the things--because Cheryl is going to make sure you know the news, how it impacts you, and her experienced but frank take on it. Then we are going to talk about it---in a select group setting of your peers, in monthly town hall meetings and in private podcasts that are too hot for public ears.
I knew she was the perfect coach for me. She is full of ideas, quick to the point, very honest, and really cares about helping people. Initially I thought I only needed her to help me with my business processes, which she did, but what I didn’t know was how she would help me get over my own personal insecurities and limiting beliefs.
I doubted my own value and pricing, and had no strong sense of my talent. Cheryl gave me a fresh perspective and even sent me a journal reminding me that “I Totally Got This.” Although our recent conversations have moved slightly away from interior design to another form of my business, she has been eager to explore this other avenue and give feedback and insight from her perspective. It’s been wonderful to have her share in my experience as a designer and push me to become a better business person and creative. "
I found myself mumbling "genius..." after a few sessions.
The cherry on top is her delivery. She is approachable, direct and fearless. We were able to apply much of our new knowledge towards measurable goals.
I haven’t been able to show Cheryl my gratitude in the way I’d like... Cheryl has never judged and has always given me her best advice and has pushed me to be the best version of myself. I can’t thank her enough for being the light to guide my path. Thank you, Cheryl
Today she was Johnny on the spot and helped me through getting my selling verbiage on the right track but most importantly she cheered me on while I was feeling insecure and doubtful.
Thank you Cheryl for helping me with such a caring heart. It is hard to come by people that are confident enough to feel joy when their fellow colleagues succeed! You have already mentored me with practical and human traits that I will keep close and hopefully one day pass it on. Thank you -a very big one!
She is out there doing the work and practicing what she preaches, every day. I strive to be as organized as she is and run my projects with her level of creativity and precision. ( and to charge for it as she does!) Cheryl is like your smart and cool big sister who can be a little hard on you at times because she wants you to be the best version of yourself. From the biggest of big picture planning to the smallest nuts and bolts details , Cheryl's advice and commentary on Small Business Think Big is inspiring, invaluable, challenging---and 100% spot on.
At one point she told us "your value is not your time", and after that discussion I immediately went home and switched to flat fees. With no pushback from clients! I appreciate her direct, honest approach, and after working with her on a one on one coaching session, I have a lot of actionable steps to help move my business forward.