When it IS your circus and those are your monkeys.
17 credits towards DGD certification
Exclusive App with course highlights
Accountability assessments and communication for questions via app
Guest speakers that will make you money not just be influencers to meet and greet
Establishing the bedrock of your team’s character, drive and abilities comes with a great amount of responsibility and open-mindedness for how to truly achieve the things you need to do, with the right people in tow!
Your goal is to find the diamond in the rough, without the bad habits and preconceived ideas of what a designer is or what a designer does – and curate their perspective and focus into something that magical unicorns are born from!
Buy Low, Sell High
Instilling Intentional Intelligence
The Art of Managing People and Not Tasks
Fostering Creativity and Encouraging Dissent
For anyone who knows Cheryl well, it’s no secret that her world view of business has evolved from a long study of behavioral psychology and a deep passion and understanding of how the decision making process is influenced by consumer behavior. In her own business she works tirelessly engaging her team on how to harness this understanding in the business of design–a high touch and emotional business– cultivating good habits for critical thinking and technical brilliance when it comes to solving problems and winning over clients.
This outlook influences the way she teaches anything and everything about business and marketing.
Along with this unique vantage point, there’s no avoiding the wealth of experience her career affords having running a successful firm for 22+ years (20 of which has been with a team!) These insights will shape everything you learn from The Design Paradigm. She and the In Detail team are working actively in the trenches along side you, dealing with the same daily learning opportunities, shifts in market activity, and struggles with all facets if the business in an effort to do their best work and leave a trail of happy clients in their path. There is NO OTHER opportunity like this and is why it has taken a year to put together. Coaching for Interior Designers on when to hire a team!