A comprehensive and powerful business model for creative entrepreneurs
Sections 3 & 4
Marketing, Sales & Client Management

3 Endurance, wit and pantyhose.
Defining your product, selling it to Hollywood and retiring rich on a yacht in Greece with Juan and Stefan.

4 Taming Tammy Faye. And Karen. And Karl.
Managing the client experience from discovery to presentation to install with nothing but your wizardly wand and a glass of wine a night
Sales and marketing for percipient designers who want to do it right.
Subjects include an in depth discussion on each of the f following subjects. Via live workshops, video, self paced learning, deliverables we are giving you and our signature app!
Big beautiful branditude
Marketing with intention
Get serious sales savvy
Amplifying attention
Content marketing
Writing to Sell
Photography, styling and how to maximize your efforts
Finding your ideal client
The client experience
Managing client expectations
Wrapping up installations, getting that review
The Psychology of clients
FAQ
Cheryl and Liz both feel holding yourself accountable is a huge part of success in any discipline. And To that end we will have a signature Nudge app that you will have access too–for questions and concerns and for updates on how you are doing. We are there for you.
And the highlights, the big take aways will be on the app too for on the go bite sized learning opportunities! ( and reminders) Cheryl has done some work in this fashion in the past and loved it.
If you are not doing the 12 month program, your access to the app (and we think you will be addicted) will begin two weeks before the live coaching begins and end 2 weeks after the live workshops are over.
There will a lot of motivation on this app!
Without a doubt our philosophies and methods are not for everyone. We challenge the status quo of design and coaching too.
We are fearless creatives. And we do not do anything like anyone else. We are actionable. Ask anyone who has worked with Cheryl. She is a rainmaker of ideas and loves creating small business success stories with an unequaled passion.
Due to the nature of this content and downloadable pdfs, templates and spreadsheets you will not be able to cancel your monthly payments or receive a refund. We will honor a refund if you are not happy after our first launch welcome meeting.
Fill out this form and we can schedule some time to chat with someone on our team about any questions you may have!
It is a lot of information to digest and highly recommend you doing the annual enrollment so that you have more direct help from our team. You absolutely can make it work for you as a newer designer if you are willing to put the work in.
100 credits total either from the program or other coaching with Cheryl. There will be fun quizzes when you meet the credit hours. And, the visual proposal should you decide this game changing method of giving info to a client about the scope of work, will be reviewed and critiqued and is included in the program. One pass at it with comments from Cheryl or Liz but the effort to make it is part of our “push” to help you get it done and will count as a win towards the DGD certification!
Once we get into the program pricing will go up. It is THAT good. But of course always kinks in the beginning of any new program so this is why we are offering TDP at this pricing now.
This is the framework that needs to be included in your business model. It is a guide to achieving specific goals in a creative business yet remains adaptable to the needs of growth and a changing marketplace. Do we talk about design? Absolutely that is part of the process after all. However, this is not a course on how to be an interior designer, it’s how to elevate your interior design business.