Damn Good Designer is a multi-faceted interior design business strategy coaching program.
To build a profitable, sustainable firm, you need someone helping you who has walked the talk and done “all the things” and still is making money every day. Make the choice–Do you want to uplevel from someone who has never ran a design firm (or any business) or someone who understands the nuance and pivoting necessary in this ever changing industry?
These workshops focus ONLY on the core strengths Cheryl has been teaching since 2017 to her colleagues. Selling. Marketing. Pricing. Being Profitable and what that looks like today.
Choose from multiple options that work best for you!
The intensive is meant to bring your interior design or architecture business to the next plateau with me along side as your partner and pushing you out of your comfort zone.
We are challenging the status quo in a one year partnership specific to your firm and integrating The Design Paradigm™ principles alongside eight one on one intensives throughout the year and virtually unlimited access to Cheryl.This is a custom built program incorporating all the elements of what we teach.
The best value is for those who have strong businesses in place but want to improve, grow or—simply make more money.
The Design Paradigm™ learning modalities ( written workbooks that are epic, videos, reading etc) is provided as an additional supplement of learning tools for when I work with you. We will focus on your best strengths with my best strengths to help YOU, hold YOU accountable, and achieve the goals YOU have in your interior design or architecture business.
The 6-Month Custom Track of The Design Paradigm™ is a personalized coaching experience for interior designers who want to define, refine, tighten the behind the scenes of your business and move into 2026 with a clear road map, confidence, and more control of the direction you are heading.
It’s designed for firm owners who are ready to shift from reactive mode into proactive growth—without waiting a year to make it happen.
The idea with the 6 month program is to really dig in on your processes as well as all the things included in the 3 month option.
Filling in the holes you need to fill in, setting realistic goals, getting a handle on your finances, reviewing your marketing plans, and helping you implement project pricing. (flat fees + min expenditure)
We need a minimum of 6 months to really help you with a more intentional way for your business needs. This would include a lot more on project management, construction, more marketing and specific needs.You’ll walk away with a streamlined operation, a pricing model that protects your profit, and the confidence to lead your business forward with purpose
This program is for seasoned professionals and newer designers that are ready to flip the script, make the changes and who are willing to put in the work to build a legacy business.
Less one on one time than the intensive but always unlimited questions via Kajabi platform!
Customized material to your 2 top goals/needs.
There is written material and videos we will customize for your needs after assessment is done so you are not watching things that have no value to you. This is excellent information and nothing like anything out there.
Included Business Assessments – These are done by Cheryl on her own time.
Poobah, Shopkeep, Interior Designer, Rainmaker, Small Business Owner, Business Coach
2021 KBB Person of the year 2021 Design Studio winner Dallas Arts Awards 2021 Changemaker Design Hounds
200 or so years ago a child came roaring into the world feet first ready to show up and argue a cause. Just because. Her mother still maintains the story is- she was screaming-“why”- from the minute she landed wrong side up and slapped the doctor for disturbing her afternoon nap.
And to this day does not give “it” a rest except when she is sleeping. Which is where you will find her only between the hours of 2am and 7:30am. A belligerent non-smoker (in case you were wondering) and a frequent challenger of anything that resembles “normal” or desired by the masses, Cheryl is a natural born contrarian who talks faster than 2x speed on a podcast.
She gravitates towards wanting to help clients and designers who are the square pegs in a world of round holes, lose earrings impossibly frequently, fall off of platform shoes and are unapologetically saucy. Relaxing is not in the skill set. Life begins and ends with family.
Her sacred words are: Why, Percipient, Whizbang and Profit.
But please do not say the words: Package, Blocks, Red Flag, Overwhelm or Picked. Hives break out and it gets ugly.
Known for her creative “what if” approach to all facets of design and an unrelenting search for the best solutions, creating homes from the inside out is her passion. But the flow, function and visualization of the future plan is her super power. Running a successful and dynamic business follows as a close second.
Her favorite hobby is research. Reference the “why” upon birth and it makes sense.
She has two daughters, one husband, one Earl, two dogs and lives on a tiny barrier island on the gulf coast of Florida-and yes- keeps a hoodoo voodoo doll buried in the sand protecting against hurricanes.
VP of Everything, Interior Designer, Work Wife, Team Cook, Unicorn
One day about 8 years ago Cheryl had to squeeze in some interviews for a gal friday/assistant on a Saturday. In the middle of a (paid!) styling gig for HGTV and off to London in two days, the ever efficient Cheryl asked the two ladies to accompany her on a high level shopping sojourn to Home Goods for HGTV props.
Liz was wrapped up in a heavy scarf like a New Hampshire El Taco burrito—-in the fall ya’ll—-fall in Florida is spelled H O T. Ignoring the side eye sent her way over the odd Yankee behavior, Liz quickly established herself as the heir apparent and Nosey Rosie was given the magic wand to rule the land.
People ask, when did you KNOW you had found your ideal work wife- Cheryl will reply ” When she drew me 8 different cacti on her 3rd day because I said -find me a damn cactus”.
The woman who has never been through an airport without being extended an invitation to stop and play show and tell with the contents of her backpack, can single handedly plow snow with a rake and rescue her boss in a snowstorm in Arizona.–yes, I said Arizona–after sleeping all night in a tuna can of a rental car.
They don’t make ’em like this anymore folks. (by the way she is completely tethered up with air tags so do not even think about it) The dedication is real and she extends this to her clients in too many ways to mention.
Her sacred words are: “Are you kidding me Cheryl”, “Mamma mia” and “I can’t believe it’s Friday”
An accomplished designer in her own right with an amazing sense of color and pattern, Liz can wear the designer hat in the morning, the project manager hat at noon and return to the office being the ultimate manager of all the things. Client’s love her, Subs respect her and the team adores the woman who gets “it” done-whatever “it” may be.
