The Design Paradigm - In Detail Interiors

The Design Paradigm®

It will be nearly impossible for you not to scale the growth of your design firm with this powerful business coaching for interior designers.

(more money, more time, more team, more sanity)

The Design Paradigm® program is for Interior Designers who are serious about running a profitable business and being the expert in the room.

A comprehensive and powerful business model for creative entrepreneurs

The Design Paradigm® is our focused Interior Design business coaching program utilizing live workshops and coaching access 24/7 via the learning platform to support the online training and tools we use every day.

This is BETTER than one on one coaching as it is layered, consistent and with a specific agenda. AND, we are here with you every step of the way. Slow and steady so that you can continue to run your business.

This is the real deal in running a successful business with a proven model.

The business of design. The marketing you need. The systems to make it work.

Business and marketing coaching for Interior Designers from a 22 year business owner and designer.

Read more about Cheryl’s success with other interior designers here.

The Design Paradigm® will deliver:

A core system of ideas and concepts including principles, design philosophies, business psychology and strategies you will use daily.
A business model based on projecting income, marketing to your people and planning for sustained growth.
A guide to achieving specific goals in a creative business while remaining adaptable to the needs of growth and a changing marketplace.
A structured approach to a successful business model that will unleash your creativity.
A veteran of the interior design business, coaching, retail, managing people and wearing all the hats to be your partner in this adventure.

The unique benefits of this coaching program for Interior Designers:

A definitive business model with a method of calculating flat fees, when to charge hourly, how to implement the minimum expenditure and explain it to the client as a win/win for both of you. No more questioning others, you will know.
The plans for future growth- 1 year, 3 years, 5 years.
Client profiles that fit the needs of your specific business considering longevity in business, location and your own personal desires.
The secure knowledge of when to hire, whom to hire and how to train for optimal performance.
Extended knowledge in kitchens, baths, remodels and new construction and how to anticipate needs of clients and contractors.
A defined and compact process to implement for designing new construction, remodels, one room or 30 rooms.
Methods to overcome obstacles, with a creative mojo to rival the best of the best.
Certification to add to your website and business cards! Woohoo!

How is The Design Paradigm philosophy different?

It is no secret to those who know Cheryl well, to understand how her world view of business and marketing has evolved from a long time study of behavioral psychology and a deep passion and understanding of how quirky consumer behavior can influence the decision making process. How to harness this understanding in the business of design, a high touch and emotional business, is a big part of her success.

This outlook influences the way she coaches Interior Designers about business, marketing and the growth of their business.

Along with this unique vantage point, there is the wealth of experience running a successful firm with 20 of the 22 years with a team. These insights will shape what you take away from The Design Paradigm. She and Liz are working actively in the trenches along side you dealing with the same daily learning opportunities. Liz brings a wealth of knowledge of small business operations, hands on project management experience and amazing insight into what makes a successful project tick. And she writes a mean email!

The live workshops alone are vastly different than what others are offering as we are committed to each and every person enrolled in the annual program. This is BETTER than one on one coaching. It gives you the benefit of three ways to hear the messaging and understand the business model. And you are a single person to us–not part of a group. Please understand this is different than anything you have seen before as most do not address the individual business.

This is why we ask you to fill out a specific assessment for us–we want to know YOU.

Our greatest strength is the unique approach we take to building a business-one layer at a time.

Business and marketing coaching for Interior Designers who embrace being held accountable and want to elevate to the next level–whatever that looks like for you.