Becoming the expert in the room.
Exclusive App with course highlights
Accountability assessments and communication for questions via app
Guest speakers that will make you money not just be influencers to meet and greet
Register in advance at launch pricing.
Multiple LIVE workshops scheduled within each of the 12 sections.
If you miss a class you have the option to take it the next time offered live but this is limited to class size
Can purchase full course options or individual sections (see Investment page for details on pricing)
If you purchase the entire program a monthly payment plan is available.
“Good design is not formulaic-be brave enough to push yourself and go beyond with your clients-establish that as the benchmark for excellence. Be excited. Be fearless. Do not get hung up on what everyone else is doing and comparisons. You do you. And by golly charge for this experience, expertise AND excitement.”
Cheryl Kees Clendenon
The first step in any remodel project is working with your prospective client to establish what the scope of work is for their space, and selling them on why you are the perfect person to help define and solve the major aesthetic and functional pitfalls of the present space. In the case of a kitchen remodel or new construction bath design, this still holds true. And while that fact may seem obvious, being able to accomplish this is a struggle for many designers and sets a bad tone for the project they have ahead (or leaves them vulnerable to more work, indecision, and wishy-washy clients who don’t understand their role in the overall collaborative dynamic). If you are looking to land better kitchen projects that are profitable and can showcase your most creative ideas, look no further than this!
By developing a process from day 1 that hammers home the information intake required to understand a client’s druthers, we’ll review how to gather the intel, professionally present & sell solid ideas and design rationale, and how product knowledge will save your hiney in this realm of design.
Whether the vantage point is the development of schematic plans for an entire home, or the remodel of a single bathroom in a house, bathrooms are often the red-headed stepchild when architects, builders and honestly – clients – get to talking about design priorities. There are so many creative ways to solve layout, storage and material obstacles in these spaces though, and here we’ll identify how to give bathrooms and kitchens the attention they deserve.
Never assume. Don’t get in a rut. Exploring how these materials install, and being the visionary when it comes to demonstrating the design concept in your resource or meeting space with a client are all facets of how we design and sell hardscape solutions to clients. Become a wizard with this and you will absolutely find profitability in designing bathrooms.
Here is where we start really talking about the expenditure that can be associated with a bathroom design. When meeting for an initial consult and reviewing what the scope of work for the project will be, do not forget that affirming a global approach will help your client understand why ALL the surfaces matter and lay the groundwork for opportunities to sell more product to them that will be a part of the design’s execution.
All the 1,000,000 things we have learned in 22 years of bath designs. This checklist is invaluable to your business. We will discuss and go over any of them we have not touched on yet and probably repeat a few too–for good measure:)
Here we’ll discuss how to understand why you must have some working knowledge of these elements and how to rock your client’s world by being the expert in the room about how they integrate. From under cabinet lighting (and ensuring the cabinet maker prepares properly for it) to how the panel ready fridge will actually integrate to the kitchen perimeter cabinetry… we will explore a multitude of examples that are great for designers and talk about upping your game if you’ve been doing this awhile and looking for ways to elevate your service and charge more for your fee.
These are the keys to the kingdom, if you want the honest truth – Every aspect of the design of a space takes on finish, form and function and these elements of every single selection should be clear not just for your client, but for every sub stepping foot on the job! This is a primer in how to document, what to document, and the FAQs that often get people in trouble with their subs before the project has even hit the rough in stage.
This is the primo opportunity for something magical to come together in an interior space. Do not neglect this chance to do something unique, out of the box, and really keyed in to your client’s dreams because you are stuck in what you typically do and how you usually design things! Plus, these are the biggest price points in the overall kitchen design budget – so make them count! Know how to navigate conversations about scale, integration of materials and limitations of what’s feasible in the space so that you can make these bulky core elements totally amazing.
One of the most critical categories of product and functional topics when it comes to bathroom design – understanding plumbing – how it works, why is costs the big bucks, and when to say when on what you don’t know are part of the core of this section. Covering everything from shower valves to what makes moving a toilet drain the sticky wicket in a bathroom layout – here we deep dive into what you need to know to navigate the plumbing aspect of your project like a champ!
The functional needs, subcontractor involvement, order of operations and assessment of detail and transitions that come together to make a kitchen design GO must be assessed as thoroughly as possible before demo starts to prepare your client and your team for when they may need to pivot! Here we sort through the heavy stuff!
Here you’ll have access to guides for ALL THE THINGS – types of product, how to sell them, experience we’ve had and things we would not recommend! The list goes on and on. We’ll identify what you can sell, and how to reinforce the sale so that your client feels good about the investment and you can get the best photos all said and done!
For anyone who knows Cheryl well, it’s no secret that her world view of business has evolved from a long study of behavioral psychology and a deep passion and understanding of how the decision making process is influenced by consumer behavior. In her own business she works tirelessly engaging her team on how to harness this understanding in the business of design–a high touch and emotional business– cultivating good habits for critical thinking and technical brilliance when it comes to solving problems and winning over clients.
This outlook influences the way she teaches anything and everything about business and marketing.
Along with this unique vantage point, there’s no avoiding the wealth of experience her career affords having running a successful firm for 22+ years (20 of which has been with a team!) These insights will shape everything you learn from The Design Paradigm. She and the In Detail team are working actively in the trenches along side you, dealing with the same daily learning opportunities, shifts in market activity, and struggles with all facets if the business in an effort to do their best work and leave a trail of happy clients in their path. There is NO OTHER opportunity like this and is why it has taken a year to put together.