Processes and Product Sales for Interior Designers – The Design Paradigm


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5.Perfecting the process for termites, tornados and twisted ankles.

A post traumatic stress survivor's guide to processes and systems management.


6. Fortune telling and cracking the dragon.

Selling winsome wares, mastering the margins and how to eat at market for free. And, how to make managing logistics your favorite thing. (not really!)

Managing the alligators closest to the boat. 

Live workshops- May/June

Pricing locked in if you purchase before Dec 31st

The full schedule of live coaching events will be sent to you by mid January

Access to the ACT accountability app will begin 2 weeks prior to the  first live and end 2 weeks after the last live coaching event unless you are an annual enrollee. 

36 credits towards DGD certification


  • 4 live dynamic workshops discussion and feedback ( 2 hours each)
  • Video and in depth written subject material in Kajabi for each subject you see here
  • Exclusive App with course highlights

  • Accountability assessments and communication for questions via app

  • Guest speakers that will make you money not just be influencers to meet and greet 

  • Additional “office hours” for annual enrollees

Additional Deliverables include:

  • A half day spent at April market together! ( um, you got to get there though!) 
  • The complete workflow and how to outline on a PM system INCLUDING a timeline feature
  • Our unique questionnaire and the rationale behind it-this is pretty dang awesome
  • Other questionnaires: Remodels, New Construction
  • Lighting guide
  • Critical path checklist
  • Project assessment feasibility
  • Post consult wrap up
  • New lead form
  • Custom soft goods calculator
  • Window treatment calculator
  • Window treatment work order
  • Custom shower curtain and bedding calculator
  • Wallpaper calculator
  • Various educational guide/templates you can share with your client
  • Warranty disclaimers
  • Case study on new lead for remodel to review
  • Checklists for so many things it may scare you off! 

“Let’s face it- your best advocate in life is you. asking the right questions to get the right answers. Critically processing what you hear but stepping out of your comfort zone to actually listen. making it happen is directly related to your efforts, energy and enthusiasm to find a way to connect all the dots.”

 Cheryl Kees Clendenon

Subject Topics in this Section:

Discovery and lead management

What end result are you aiming for as you wrap up the initial discovery call with a prospect in relation to the conversion of the call to a booked consult appointment?

The initial consultation

We are not giving them all of our ideas or handling this as a working meeting though. If you struggle with this, or want to elevate the potential opportunity for landing big jobs from the minute you open your mouth at a consult – this is a great focus for you

Onboarding and internal integration

Consider whether your questionnaire gets to the heart of the psychology of your clients needs, or is it just a wishlist for their perusal? Challenge them to think bigger and dig deeper

Schematic Design

From the first Scope of Work presentation we share with a prospect right on through to the finishing touches on an install day, there is logic to presenting your overall vision and the interrelationship in the elements that make up your design ideas with specific clarity

Design Development

There’s no need to have a system here that’s strict, but, it is important to consider how your process impacts and incorporates your team, subs, and personal level of excitement about any project that comes across your desk.

Winning the presentation and how to not make it about budget

Focus on the show stopping presentation and not the myriad of details so important to us but less to the client. Wow them with solving their problems and bringing a vision to life and you will never have a single issue with a client again.

Setting up systems 

How? From the ground up, just like any good design! Work with us in determining the best way to structure your processes into an organized outline that brings a project from A to Z. And as a bonus we’ll work in the details of tracking time, budgeting a job, organizing project details and specs, capturing your project management.

Pricing and procurement

Differentiating what you offer as a designer to your client carries a lot of weight when product knowledge and access to resources is concerned. Fostering vendor relationships, developing excitement about the “hunt” for new finds at market, and genuinely knowing your stuff backwards, sideways and upside down all cater to this.


 Certainly the heavier side of procurement and a facet of interiors where procedures and organized documentation are KING – here we’ll talk about freight, receiving, claims & RGAs and knowing where the line is between your responsibility and everyone else’s.

Making money on soft goods and how best to manage it

Window treatments and custom bedding and pillows are big product categories for us (we are fabric whores, after all!) so learning how to (1) get great fabrics incorporated on every job (2) economizing the budget to ensure you can do window treatments no matter what and (3) developing a process with your workroom that is detailed and efficient so that this can be a lucrative revenue source for you is so important!

Furnishings sales and all the things you thought you knew

Part of our job in this industry (especially in a firm where there’s weight put on the expenditure your client will invest with your company) is to offer a wealth of product knowledge and here we’ll deep dive into how to say what should be said when you need to excite, reassure, and impress your clients with what you know and how you know it!

Market Daze 

What many do not consider  is how quickly a trip to market can pay for itself with the right mentality and attention to your workload. Learn to lay the groundwork with clients to excite them about the scavenger hunt you are about to embark in on their behalf.

Why is The Design Paradigm different?

For anyone who knows Cheryl well, it’s no secret that her world view of business has evolved from a long study of behavioral psychology and a deep passion and understanding of how the decision making process is influenced by consumer behavior. In her own business she works tirelessly engaging her team on how to harness this understanding in the business of design–a high touch and emotional business– cultivating good habits for critical thinking and technical brilliance when it comes to solving problems and winning over clients.

This outlook influences the way she teaches anything and everything about business and marketing.

Along with this unique vantage point, there’s no avoiding the wealth of experience her career affords having running a successful firm for 22+ years (20 of which has been with a team!) These insights will shape everything you learn from The Design Paradigm. She and the In Detail team are working actively in the trenches along side you, dealing with the same daily learning opportunities, shifts in market activity, and struggles with all facets if the business in an effort to do their best work and leave a trail of happy clients in their path. There is NO OTHER opportunity like this and is why it has taken a year to put together.

Our greatest strength is the unique approach we take to building a business-one layer at a time.